Content

Content

Defending a complex claim

We were asked to defend a US client, accused of using their market research programs to funnel bribes. The client used these programs with new products to better understand user experience. As was market standard, they paid potential customers for their time during this process. 

To show that the client was making these payments legally, our team in Houston needed to determine how its marketing programs were run. We found that information in the client’s business systems: its accounts payable; its sales records; its compliance tracking system; and its product development databases. Each system contained part of what we needed to prove.

We were able to collate this data and upload it to a proprietary tool, then build a “master data model” and conduct a forensic analysis. By understanding the data fully, we were able to justify our client’s position and the case was dismissed.